{"product_id":"pureology-pure-volume-shampoo-1l-33-8oz-beauty","title":"Pureology Pure Volume Shampoo 1 L (33.8 fl oz)","description":"\u003ch2\u003eWeightless Body \u0026amp; Lift for Fine, Color-Treated Hair!\u003c\/h2\u003e\n\u003cp data-start=\"134\" data-end=\"609\"\u003eBoost volume and body with \u003cstrong data-start=\"161\" data-end=\"194\"\u003ePureology Pure Volume Shampoo\u003c\/strong\u003e, a sulfate-free, lightweight formula designed to \u003cstrong data-start=\"244\" data-end=\"294\"\u003ecleanse, strengthen, and add long-lasting lift\u003c\/strong\u003e to fine, flat hair. Infused with \u003cstrong data-start=\"328\" data-end=\"373\"\u003eWheat Protein and Eucalyptus Leaf Extract\u003c\/strong\u003e, this volumizing shampoo removes buildup, enhances fullness, and improves manageability—all while protecting \u003cstrong data-start=\"483\" data-end=\"505\"\u003ecolor-treated hair\u003c\/strong\u003e from fading. The result? \u003cstrong data-start=\"531\" data-end=\"607\"\u003eBouncy, lightweight, and vibrant hair with enhanced volume and movement.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBigger, fuller, more vibrant hair—volume that lasts!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"727\" data-end=\"823\"\u003e\n\u003cstrong data-start=\"729\" data-end=\"757\"\u003eBoosts Volume \u0026amp; Fullness\u003c\/strong\u003e – Wheat Protein strengthens strands while adding body and lift.\u003c\/li\u003e\n\u003cli data-start=\"824\" data-end=\"922\"\u003e\n\u003cstrong data-start=\"826\" data-end=\"849\"\u003eLightweight Formula\u003c\/strong\u003e – Cleanses without weighing hair down, leaving it airy and voluminous.\u003c\/li\u003e\n\u003cli data-start=\"923\" data-end=\"1022\"\u003e\n\u003cstrong data-start=\"925\" data-end=\"956\"\u003eColor Protection Technology\u003c\/strong\u003e – Helps maintain and extend the vibrancy of color-treated hair.\u003c\/li\u003e\n\u003cli data-start=\"1023\" data-end=\"1117\"\u003e\n\u003cstrong data-start=\"1025\" data-end=\"1044\"\u003eRemoves Buildup\u003c\/strong\u003e – Gently eliminates excess oil and impurities for a fresh, clean feel.\u003c\/li\u003e\n\u003cli data-start=\"1118\" data-end=\"1202\"\u003e\n\u003cstrong data-start=\"1120\" data-end=\"1144\"\u003eSulfate-Free \u0026amp; Vegan\u003c\/strong\u003e – Professional-grade formula free of harsh ingredients.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51204808671520,"sku":"SV165249","price":93.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/2636\/2912\/files\/Pureology-Pure-Volume-Shampoo-1.jpg?v=1770413922","url":"https:\/\/kerasource.com\/products\/pureology-pure-volume-shampoo-1l-33-8oz-beauty","provider":"KERA | Canadian Distribution for Global Beauty Brands","version":"1.0","type":"link"}