{"product_id":"matrix-so-silver-purple-shampoo-1-l-33-8-fl-oz-beauty","title":"Matrix So Silver Purple Shampoo 1 L (33.8 fl oz)","description":"\u003ch2\u003eNeutralize Brassiness for Radiant Blonde \u0026amp; Silver Hair!\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAchieve luminous, cool-toned hair with \u003cstrong data-end=\"88\" data-start=\"39\"\u003eMatrix Total Results So Silver Purple Shampoo\u003c\/strong\u003e.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis professional-grade, color-depositing shampoo is formulated with violet pigments to neutralize unwanted brassy and yellow tones in blonde, platinum, gray, and silver hair.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIt gently cleanses while enhancing shine and vibrancy, leaving your hair looking salon-fresh and revitalized.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIlluminate your blonde and silver tones—banish brassiness with every wash!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"498\" data-end=\"569\" class=\"\"\u003e\n\u003cp data-start=\"500\" data-end=\"569\" class=\"\"\u003e\u003cstrong data-start=\"500\" data-end=\"531\"\u003eNeutralizes Unwanted Tones:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eViolet pigments counteract brassy and yellow hues in lightened hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"570\" data-end=\"629\" class=\"\"\u003e\n\u003cp data-start=\"572\" data-end=\"629\" class=\"\"\u003e\u003cstrong data-start=\"572\" data-end=\"591\"\u003eEnhances Shine:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAdds shimmering brightness to color-treated and natural hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"630\" data-end=\"691\" class=\"\"\u003e\n\u003cp data-start=\"632\" data-end=\"691\" class=\"\"\u003e\u003cstrong data-start=\"632\" data-end=\"653\"\u003eGentle Cleansing:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eClarifies hair without stripping essential moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"692\" data-end=\"761\" class=\"\"\u003e\n\u003cp data-start=\"694\" data-end=\"761\" class=\"\"\u003e\u003cstrong data-start=\"694\" data-end=\"723\"\u003eIdeal for Lightened Hair:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePerfect for blonde, platinum, gray, and silver shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"762\" data-end=\"873\" class=\"\"\u003e\n\u003cp data-start=\"764\" data-end=\"873\" class=\"\"\u003e\u003cstrong data-start=\"764\" data-end=\"789\"\u003eProfessional Quality:\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSalon-grade formula for at-home color maintenance.\u003c\/span\u003e\u003cstrong data-end=\"798\" data-start=\"774\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":51204821221664,"sku":"SV167920","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/2636\/2912\/files\/Matrix-So-Silver-Purple-Shampoo-1.jpg?v=1770413938","url":"https:\/\/kerasource.com\/products\/matrix-so-silver-purple-shampoo-1-l-33-8-fl-oz-beauty","provider":"KERA | Canadian Distribution for Global Beauty Brands","version":"1.0","type":"link"}